The Law Of Specialized Knowledge

By John publishes
If you're familiar with the works of Napoleon Hill, you
know that one of his seventeen Laws Of Success is the Law
of Specialized Knowledge.

It sounds impressive, but how can you use it in your
business?

You can use it to specialize in what types of products or
services you'll promote. That's a start, but I've found
another way that you can use it and save yourself:

<> time

<> money

<> aggravation.

When I first started building my business, I was under the
mistaken impression that more was better.

After wasting a lot of time and getting myself aggravated,
I realized that only a few methods of promotion actually
produced results worth the time spent.

If you broke online marketing methods down, you'd find
there are only a handful that will produce any significant
results.

Once I realized that:

<> My profits went up

<> I wasted less time

<> I had a lot less headaches

Now I've come to realize that I could further narrow my
efforts down to one method of promotion. I could see the
results every time I used it.

After all these years of floundering I realize that I can
make a living online, doing nothing more that writing
articles such as this one.

Does that mean writing articles is the only method that
will work for you?

No. You have to find what works for you.

Once you've found it specialize and watch your profits soar.

Maybe you're good at achieving high rankings in the search
engines. Maybe your best results come from placing solo ads
in ezines.

The exact method doesn't matter. Once you've found what
works for you, put on your blinders and concentrate on
improving your implementation.

Become a marketing specialist. Study everything you can on
how to get the most mileage from your specialized knowledge.

Become the best at YOUR promotional method and watch your
profits soar and your business grow.

Put the LAW OF SPECIALIZED KNOWLEDGE on your side and you'll
find reaching your goals a lot easier.

How Laws of this Universe can Skyrocket your Sales...

By Known as
By Yeo Feng (yeofeng@SellAnythingEbook.com)
Web Marketer, Technology Consultant
Author, How to Sell just about Anything Online

This article may be reprinted as long as full credit is given and a link is made to this site.

-----

Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do not get frustrated because you're not alone! In fact, hundreds to thousands of products and websites every year never earn any money, and the creators of these products have to end up paying advertisers exorbitant fees which only result in low click through rates.

Thus one of the questions I get asked very often is, "Yeo, is it possible to make an honest living online?" Absolutely yes! I can not only show you how to make an honest living, but a good living as well! After all, the Internet is as legitimate a media as any other, just as the television, newspaper or convention brick and mortar storefronts are.

If that's the case, what are these people doing wrong?
To answer this question I studied literally thousands of marketing websites to find out their marketing techniques used. I made notes of their sales techniques, tactics and the way they handled customers. Then one simple fact dawned on me. Many people were violating the laws of the universe. Quite simply, they were trying to make millions even before they have made thousands.

Laws of this universe do not only apply to the field of Internet marketing. They apply to virtually anything you do - studying, working, learning a new subject and so on. You reap what you sow, and in order to get results, you got to make sure that proper energy is channeled into it! Most people, however do not realize this simple fact.
So how do you "channel energy" into your website? I cover 6 fundamental ways.

You may be paying advertisers hundreds or thousands of dollars for traffic, but are you attracting the right kind of customers? Many web marketers are "greedy" and want to use a "catch all" technique to get many diverse visitors, hoping that some of them will eventually purchase their products.Don't fall into this pothole. Advertise to a highly targeted audience and you will be assured of higher conversion rates.

You may have thousands of hits on your website everyday, but do you have a compelling sales reason or strong enough a reason to get customers to buy? Channel your energy into creating what I call the ULTIMATE sales page, spend your time crafting each component, each word to make sure that they influence your buyers instead of simple getting lots of traffic and not knowing what to do with it.

Is your sales pitch well written? Most people spend so much energy advertising they're wasting it! You need to spend some time writing a good sales pitch. Every copy I do is usually revised 3 or 4 times based on the conversion ratios tracked, and I study the psychological factors that cause visitors to actually purchase my products. Are you doing the same thing?

Is your product worth the asking price? Most people ask for exorbitant prices. Never sell something for $2 when you can for $1. Basic laws of Economics tells us that people will never pay more than the satisfaction they can derive for a good. So make sure you price the product right. Price it too high and it might just become and inhibiting factor to hurt sales.

Is your website attractive, easy to read? People will only stay on a site if it interests them, and if something captures their attention. Is your site designed with the user in mind, fast loading and clean?

Do you have a complete idea of your ideal customer? Try and build up a picture of your ideal customer - Think of what he / she likes to do in his spare time, what problems will they have, what are their hobbies, what are their lives like...and then market with them in mind. Remember that targeted marketing is better for specialized products.

Simple as they might sound, but most people fail to notice the importance of marketing at its source, your sales pitch and website. So with my 6 pointers in mind, go and tighten your sales website, do something about it... I'm confident that you will notice a difference in sales.

This marketing article is brought to you by How to Sell just about Anything Online, the definitive and "no experience needed" web marketing manual. For more information, go to http://www.SellAnythingEbook.com.

Are You Compliant With The Law? Take The CAN-SPAM QUIZ!(

By Jim
Are You Compliant With The Law? Take The CAN-SPAM QUIZ!
Are You Compliant? Take The CAN-SPAM QUIZ!

Test Your Knowledge of The Law - 22 Questions You Should Know.

ANSWER THESE STATEMENTS: TRUE OR FALSE?

The Can Spam Act went into effect Jan. 1st, but marketers have
90 days to become compliant with the new law.

The Can Spam Act Pre-empts many tougher state anti-spam laws.

You may send commercial email with falsified headers.

You must include your phone number in all commercial emails.

You may send UCE as long as the message contains an opt-out
mechanism, a functioning return email address, a valid subject
line indicating the email is an advertisement, and the legitimate
physical address of the sender.

You must include a privacy policy when you collect subscribers.

You may harvest email addresses as long as the messages you send
contain an opt-out mechanism, a functioning return email address,
a valid subject line indicating the email is an advertisement,
and the legitimate physical address of the sender.

You must have a process for handling unsubscribes within a 15 day
window.

Referencing or including a link to a commercial entity in an
email message is sufficient to make it a commercial email
message.

You must add your postal address to all your marketing emails.

The Can Spam Act is enforced by the Attorney General in the state
wherein the alleged spam originated.

You must not share the address of a person who unsubscribed with
any other entity seeking to send that party email.

It's O.K.to use a misleading subject in your marketing email, as
long as you identify the email as an advertisement or
solicitation somewhere within the body of the email.

The FTC is required to report back to Congress within two years
on the effectiveness of the law and the need, if any, for
modifications.

Wireless spam is not covered by the law.

The new law allows for a $250 fine per non compliant email, and
possible jail time, for intentionally sending UCE with falsified
header information.

All persons in charge of running web servers that relay email
must close all open relays within 90 days of enacted of the law
(Jan. 1st).

Sending commercial email through an open relay is prohibited by
the Can Spam Act.

You must include an unsubscribe mechanism in every commercial
email.

Under the law, businesses knowingly promoted in UCE with false or
misleading header information are also subject to FTC penalties
and enforcement remedies, regardless of whether the FTC is able
to identify the spammer who initiated the email.

All commercial email (except those sent to opt in lists) must
contain ADV in the subject line, to indicate the email is an
advertisement.

All commercial email (except those sent to opt in lists) must be
identified as an advertisement or solicitation.

For answers to these questions, take the quiz online at:
http://www.EmailMarketingSurvey.com/CAN-SPAM-Quiz.html

� Copyright 2004, Jim Symonds, EmailMarketingSurvey.com. All
Rights Reserved.