The Nine Laws of Persuasion

There are nine distinct laws of persuasion that govern the human decision-making process. While these laws of persuasion do not universally apply to everyone, they do apply to the greater majority of people that you will encounter. To become a great persuader and to influence people with your communication, you will need to master these nine laws of persuasion.
Persuasion Law #1: The Law of Scarcity
The law of scarcity states that when a person perceives that something or someone they want is in limited quantity, then the perceived value of that which they desire is greater than if it were overly abundant.
Example: If I went to a party with my girlfriend and she picked up an interest in talking to other guys there instead of me, then my interest and perceived value in my girlfriend would increase dramatically because of the implied scarcity that I have attached to her.
Persuasion Law #2: The Law of Reciprocity
The law of reciprocity states that if a persons gives another person something or performs a service of perceived value, then that other person will be so inclined as to give something back of equal value.
Example: If my neighbors invited me over to their house for dinner, then I would be inclined to return the favor by inviting them out to dinner at a later time.
Persuasion Law #3: The Law of Association
The law of association states that people are more likely to accept, try, purchase, or like things which are endorsed by other people we like or have respect for.
Example: Commercial producers always want to use high profile celebrities to endorse their products or services because the majority of the public will associate the celebrity's popularity with that product and boost sales.
Persuasion Law #4: The Law of Contrast
The law of contrast states that when two items or people are different from each other, we tend to see them as even more different if they are place close together.
Example: I was at a major electronics retailer recently and was purchasing a laptop for $1000. After I committed myself to the purchase, the salesperson offered me an insurance policy for an additional $150 dollars. Afterall, $150 is a small amount compared to the $1000 that I just put down. Fast food restaurants use the same tactic of contrast when they ask you if you want to "super size" your meal for only a buck extra.
Persuasion Law #5: The Law of Expectancy
The law of expectancy states that when a person whom you respect expects you to produce a certain result, then you will tend to work towards fulfilling that expectation, whether the end result is positive or negative.
Example: There was a case that I remember in a hospital where an outpatient was being treated for a minor, non-life threatening ailment, and somehow the patient charts were switched on the poor guy. The doctor came in and looked at the charts and told the otherwise healthy patient that at best he only had a day to live. That guy died the next day.
Persuasion Law #6: The Law of Consistency
The law of consistency states that when an individual announces, either verbally or in writing, that they are taking a position on an issue, then that person will strongly defend that position regardless of its validity or even in the face of overwhelming evidence against it.
Example: When former President Clinton denied that he had "sexual relations" with white house intern Monica Lewinsky, he aggressively defended it despite the fact that the majority of Americans were convinced he had cheated on the first lady and should just own up to it.
Persuasion Law #7: The Law of Power
People who are perceived to have greater strength, fame, expertise, or authority have power over other people who accept this perception of that person.
Example: A doctor has a great amount of perceived power over a patient because of their extensive training. Their word is usually gospel.
Persuasion Law #8: The Law of Friends
The law of friends states that when someone you trust or like asks you to do something, you are strongly motivated to fulfill that request.
Example: If an attractive girl asked a single and available guy for a favor, then that guy would be strongly motivated to fulfill her request.
Persuasion Law #9: The Law of Conformity
The law of conformity states that an individual is more likely to agree to proposals that are well received by the majority of other people in their group.
Example: At a company meeting the CEO asks for a show of hands who likes the new idea. Approximately 85% of the meeting participants raise their hands. John Doe also raises his hand, not because he liked the idea, but because he felt the pressure to conform with the majority of the group.

Tristan Loo is the Founder of the Synergy Institute, a Personal Development Firm based out of San Diego. Tristan is a former police officer, personal development coach, conflict negotiator, and author. Visit the Synergy Institute Website

Want to Work for Homeland Security? Get a Law Enforcement Degree

By: Bailey Smith
The Department of Homeland Security is always hiring qualified people who hold a law enforcement degree to help protect the US from attacks. A Law Enforcement degree or a Criminal Justice degree is usually required to work even in a support capacity in the Department of Homeland Security. A Law Enforcement degree will qualify you to become a police officer, security officer, corrections officer or a probation officer. A Law Enforcement Degree combined with other specialized training can also make you qualified to work in more advanced area of Homeland Security or counter terrorism like computer forensics and other technical areas of specialization. Getting a Law Enforcement degree is a very good idea if you want to work in any field related to Security, Law Enforcement, Corrections, or Criminal Justice because even though people who don't have a Law Enforcement degree can work in many support roles in the Law Enforcement field if you want to have a lifelong Law Enforcement career you will need at least a Law Enforcement degree and probably more specialized education and training if you want to have a long and successful career in Law Enforcement. Homeland Security agents and other Law Enforcement personnel are usually allowed to work at an entry level security job as long as they are actively pursuing a Law Enforcement degree so even if you don't have a Law Enforcement degree yet you can usually still work for the Department of Homeland Security while you earn a Law Enforcement Degree.

A Law Enforcement degree can also be the basis for more advanced study of criminals and Criminal Justice. If you want to be a criminal psychologist or a forensic tech or a medical examiner you can use a Law Enforcement degree to learn the basics of Law Enforcement and Criminal Justice and then learn more about your chosen area of study later on. A Law Enforcement degree is a practical degree to have because if you have a Law Enforcement degree you will almost always be able to find a job of some kind, especially in security or as a police officer. You can even study for a Law Enforcement degree online so that you don't have to try and arrange for time off from your current job to attend class. You can attend classes online at night and on weekends. Working online for a Law Enforcement degree you can work at your own pace and take as many or as few classes at a time as you feel comfortable with. If you are the type of student that works well independently and works at a fast pace you can finish a Law Enforcement degree fairly quickly. On the other hand if you need a lot of one on one attention and you work more slowly than some other people do you can get take the time that you need and get that one on one attention you need online more easily than you can in a traditional classroom setting.

About author:
Bailey Smith writes about online law enforcement degree . Visit http://criminal-justice.mountainstate.edu/ to more about online law enforcement degree

 

The Lie Behind The Secret: Truth To Manifesting Using Law of Attraction

By: Judith Wentzel
Do you feel you understand the law of attraction but just don't seem to be getting the things you desire? Are you frustrated? Do you manifest some things but not others? The truth is you most likely have not been taught the "key" principle to using law of attraction the way it was intended to be used and not the way most practitioners are currently teaching it.

You may have studied the law of attraction, read law of attraction books, and may have seen the movie "The Secret". After all your study, you probably have applied each and every step you have learned but something isn't working. Things aren't appearing in your life as you expected.

Instead of happily manifesting everything you desire you find yourself frustrated. You start doubting yourself. You begin to feel as though you are doing it wrong or the law of attraction just doesn't work.

Perhaps you are able to manifest some things here and there but cannot find that perfect combination to allow you to consistently bring to you those things you desire.

Here's a news flash. There is a great lie behind using law of attraction as it has been traditionally taught. In "The Secret" you are led to believe you simply focus on a desire and "poof" it will appear into your life. This has misled many people. Many law of attraction teachers have been trained to teach law of attraction in this manner. It is not their fault; they just either don't get it or have totally bought into the myth playing out in this fashion.

Whether you are able to manifest on a hit and miss scenario or not at all, the fault lies in the manner in which you have been taught about the law of attraction. The movie "The Secret" leads most people to assume that all you have to do is merely focus on those things you desire and they will eventually come into your life. A perfect example is the scene in which a woman gazes into a jewelry store window at a beautiful necklace. In another scene you see her wearing that very necklace. You are led to believe she simply focused on having that necklace and she manifested it into her life. That in itself will set you up for a major disappointment!

I spent thousands of dollars studying the law of attraction, taking classes, buying books, enrolling in teleseminars and all of them were telling me the same old song and dance. I have been able to manifest some great things but not on a consistent basis. There seemed to be a trend to my manifesting but I could not put my finger on it at first. I prayed and asked for guidance and after several long months, guidance came and so did the answer.

Through my recent studies, I learned that the law of attraction is not a physical law and is not based on quantum physics as is traditionally taught. The law of attraction is a spiritual law, freely given to all by God. It is based on love. Through this law we are given things (our desires) through serving others. If you are using the law of attraction strictly for your own personal gain, you will gain little to nothing from it. This is most likely why you have had this hit or miss type of manifesting experience.

Recently, I had someone ask me how to use the law of attraction in his life and business. Among the things he desired was a beautiful woman, a large house, wealth and many customers. I asked him what the goal and purpose behind his business was. His reply came very quickly. It was to make money. When we discussed how law of attraction works based on and serving others, which in this case would be his customers, his true desire was still focused on the end result which was the money. I recommended a book for him to read and suggested he do an exercise that would allow him to evaluate the goals he had for four areas of his life and the reasons for each of them. Focusing on his health, home, business, and relationships would hopefully give him some insight on what he wanted and why. Until he could move his focus onto serving others and away from himself and the money, he would have little success with using the law of attraction.

As long as your focus is strictly self serving, the law of attraction will offer you little in the way of generating your desires. You may see some greedy, self serving people who have wealth. Imagine how much wealthier they would be and how many great things they could have done if their focus had been on serving others instead of their own selves!

When you are in business and focusing on providing the best service possible to your customers, clients, patients, etc. you will manifest more customers, clients, patients, etc. which in turn will bring you greater income through the growth of your business. You will find your life transformed. There will be more joy in your day. You will gain referrals and opportunities will open to you that will offer greater expansion of your business, service, and income.

So, re-evaluate the current manner in which you are practicing the law of attraction. Are you using it as a self serving tool or as a means to help others? By helping to improve the lives of others, you will far exceed your manifestation expectations through the law of attraction.

Try it for yourself and see. You will love the results, and so will those you serve.

Judith A. Wentzel, CTACC, EFT-ADV, Life Coach, specializing in law of attraction & EFT educates, liberates, & empowers clients, enabling them to transform their life or business. Transform the quality of your life from fine to FANTASTIC! www.UsingLawOfAttraction.com